Title: CALIGO
Client: Personal Project
Year: 2024
Category: Logo Design, Packaging Design
The concept brand Caligo was born as a premium incense brand combining typographic elegance and poetic symbolism.
The name, meaning “mist” or “fog,” evokes the sinuous movement of incense smoke, transformed into a distinctive graphic motif within the logo.
Packaging Design
The dominant pastel color communicates freshness and modernity, while the contrast with the white interior and black lettering enhances the balance between naturalness and refinement.
The vertical text composition on the front adds a distinctive, contemporary touch, making the box both memorable and recognizable.
Overall, it communicates order, quality, and a premium positioning, turning the product into an object of strong aesthetic value.